The POC brand was created in 2005 with the aim of improving the safety of ski racing. As a result, it enters the market of alpine ski racing, offering products to reduce the force transmitted to the brain and body during a fall.
The Swedish company's primary goal is therefore to save lives by reducing the consequences of accidents, especially for athletes and cyclists. This is why the concepts, technologies and materials used by the brand have been developed in collaboration with POC Lab, which brings together world experts in sports medicine, brain and spinal cord specialists.
It is the famous Italian skier, Julia Mancuso, who is seriously taking the POC brand off the ground with her Olympic medal in 2006. Pictures of her wearing full gear: a helmet and a ski mask, have been heavily featured on social networks around the world. POC then evolved and developed protection for other sports such as snowboarding and mountain biking.
Concerning cycling, the brand was in 2014, in partnership to be the official supplier of bicycle helmets and goggles for the Cannondale-Gramin professional team. In addition, POC is working closely with the Volvo Car Group to think about new ideas in terms of safety and design.
AVIP: their first specific range of road bikes
In 2014, the POC brand will launch its first road bike range, called "AVIP". These four letters, which stand for Visibility, Interaction and Protection, aim to maximise road cyclists' safety.
To go further, Poc has set up the Watts Lab, which brings together the knowledge of aerodynamics specialists, enabling cyclists to go fast using less energy. The aim is to give sportsmen and women optimal equipment for unequalled performance.
Thanks to all these actions and innovations, POC has acquired a good reputation in the protection of gravity sports and is today present in 25 countries.
Our POC selection
Alpinstore specialized in the sale of outdoor products, invites you to discover its selection. Here, we offer you mainly ski equipment withski helmets and ski masksbut POC also offers you a wide range of products forcyclingwhether it's winter or summer.
Ideal to please you the POC range seems perfect for you. Go for it!