Karpos the Italian brand new partner of the Pierra Menta

The Italian brand has signed a partnership contract with the Pierra Menta for the next 3 editions of the event.

Karposa young brand located at the foot of the Dolomites and specialized in the distribution of technical clothing for outdoor sports, becomes the main partner of the Pierra Menta, the legendary ski mountaineering race of the Grande Course circuit which takes place every year in the mountains ofArêches-Beaufort in Savoie (France).

La Pierra Menta, also known as " La Pierra ", is a true annual meeting place for the world's best ski mountaineers. Its format, unchanged since 1985, continues to be a dream come true for the registered athletes who compete each year on a unique course that requires great endurance in the ascents and impeccable technique in the descents. More than 600 participants in the "youth" and "adult" categories cover more than 10,000 metres of positive height difference in just 4 days on steep slopes and steep ridges. However, the Pierra is not only hard work and sweat: its festive atmosphere and the extraordinary enthusiasm of the public make it a must-see event for all ski and mountain enthusiasts.

It's all these elements that have driven Karpos to become the title sponsor of the next edition of the Pierra Menta. Supported by a family tradition of more than 70 years in the field of technical sportswear with the brands Sportful and Castelli, Karpos has rapidly created a well-defined identity among mountaineers and ski mountaineers. Just think, 3 athletes Karpos were on the podium of the 2018 edition: Xavier Gachet, Didier Blanc and Katia Tomatis.

A unique opportunity to Karpos to become the protagonist of a mythical and major event in the mountain world. « Becoming a Main Sponsor of the Pierra Menta is an important achievement for Karpos and corresponds to the work done over the years; we are a young brand, we have just celebrated our tenth anniversary. The family spirit has always animated our projects, a strong sharing of values that has naturally brought us closer to the Pierra Menta andArêches Beaufort: the organizers, the staff, the public. We are honoured by this partnership with the Pierra Menta and the path we will take together. ", Gioia Cremonese, CEO of Karpos.