Icebreaker is the brand behind the creation of Merino wool clothing. The New Zealand brand has been sharing its experience with you for over 20 years. It offers thermal products (underwear, mid-layers) entirely made of Merino wool. It is a soft wool and totally natural.
Strengths: Merino wool, natural wool, non-scratch clothing, antibacterial, odorless clothing. Comfort in terms of warmth and moisture transfer.
ICEBREAKER: Merino wool
When we talk about merino wool we think of the brand Icebreaker, created in 1995 by Jeremy Moon with the objective to develop products for theoutdoor market by respecting theenvironment and the entire production chain.
The main difficulty is that the mentality was very focused on petrochemical fibers, but very quickly, and thanks to many strengths, this system of layers and weight will be integrated in the minds.
For Icebreaker, partnerships are very important and even forge an inked identity. Indeed, the long-term commitment with the main producers is essential because it ensures them good conditions of income and it creates at the same time a relation of confidence and durable.
In 2017, Icebreaker will even create a breeders' club that guarantees ten-year contracts for a constant supply of high quality materials while offering the producers a stable development.
ICEBREAKER, A "NATURAL" EXPANSION LOGIC
From 2005, the brand decides to open its first physical store andexpand their ranges by offering products from head to toe and also a range for children, always keeping the state of mind of nature. In 2018, the partnership with VF Corporation, a global leader in apparel, allows the brand to grow and reach a wider audience more quickly.
It is a particularly transparent company, the first in the world to offer patterns on merino wool and also one of the first to ban the practice of mulesing.
The logic of not using plastic is growing and Icebreaker launches in 2019 its campaign "Move to Natural" and aims to find natural and sustainable solutions to the world including with the help of ambassadors.
ICEBREAKER'S INNOVATION & FRESHNESS
Their Corespun fabric, consists of winding merino wool fiber with a high denier nylon filament to obtain a durable and resistant product.
The Cool-Lite innovation, a process of blending TENCEL fiber (Eucalyptus based) and merino wool, allows for a textile that is highly breathable and quick drying.
MerinoLOFT technology offers an alternative to down jackets without involving the death of any animals, it offers high performance insulation while remaining perfectly breathable and light.
The brand uses a system of grammage in order to perfect its system of layers and thus to face all the conditions:
320 - 380
Designed for extreme cold
240 - 280
For warmth in cold weather
200 - 230
Perfect for coolness or warmth
150 - 170
Versatile, for all-season performance
120 - 135
For comfort in hot weather
OUR ICEBREAKER SELECTION :
Alpinstore, specialist of outdoor products sales, invites you to discover its selection. Here, we propose you mainly technical textile in merino wool, t-shirts, sweater, pants, gloves, balaclava, socks, underwear