In 1985, Ultimate Direction invented the category of hydration bags. They created the first small bag to carry bottles, a few years later the first pack to carry a bottle of water in the hand was born. Ultimate Direction and have made many other innovations that define exactly what a hydration bag is today.
30 years later, it remains a leader in the trail market, having created and popularized the "best" concept of transport for water. They introduced the very first line-specific female hydration bags and developed bags inspired by the classics of the past to create the technical future with award-winning bags like the Fastpack and Ultra Jacket.
The products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best riders in the world have thought about what works best, and the result is far better than any sportsman!