Hoka One One – Road, trail, and hiking shoes | AlpinStore

A story that started in the French Alps

Hoka One One or "to soar on Earth" in Maori, is a brand specializing in trail and running shoes created in 2009 in Annecy by two former collaborators of Salomon. Acquired by the American group Deckers in 2013, the Hoka One One shoe revolutionized the market with its thick sole and curved shape that better propels the foot. It offers better cushioning while remaining lightweight.

Products are classified into 3 categories: Glide, Fly & Sky

Glide shoes offer the best in terms of fluidity and flexibility of stride. Taking the main Hoka One One original features of maximum cushioning for minimal weight, this category ensures a cozy cushioning at all paces. The GLIDE collection includes universal and stable models, for lasting comfort regardless of the chosen shoe. These shoes guarantee ease of stride from start to finish and are ideal for daily running.

Models:

• NEUTRAL: Bondi, Clifton, Rincon
• STABLE: Gaviota, Arahi
• RECOVERY: ORA Recovery Slide, ORA Recovery Flip

The Fly range represents a true peak of speed and dynamism, continuing to push the limits of lightness and cushioning. These models are ready to follow you everywhere, from speed sessions to competitions, including the gym or your daily life. The FLY collection includes models for the gym and road, to benefit from cushioning and propulsion adapted to all activities. Inspired by the light feeling experienced when breaking free from the laws of gravity, the shoes ensure generous cushioning on the road, on the treadmill, or during a fitness class. The collection knows no limits.

Models:

• RUN: Elevon, Mach, Cavu
• FITNESS: Hupana Flow, Tivra

The SKY models represent a category of revolutionary mountain shoes, designed for trail and paths. Taking the opposite approach used for lightweight hiking shoes, trail shoes, and all-terrain shoes, this category will make you touch the sky. These models offer such a level of cushioning, grip, and support that you can traverse the most challenging landscapes at any pace, no matter the distance or altitude. The SKY shoes propel you to the summits.

Models:

• TRAIL: Mafate Speed, Speedgoat, Torrent
• ALL TERRAIN: Stinson ATR, Challenger ATR
• HIKING: Kaha, Arkali, Toa, Hopara

Hoka technologies:

Midsole with cushioning: With its variable thickness according to needs, the ultralight midsole with cushioning absorbs shocks, is comfortable, and supports the foot. Hoka's policy is to make running easier for everyone, from ultra-marathon runners to everyday athletes. Everyone appreciates more ease.

Advantages:

• Optimal shock absorption
• Optimal comfort
• Performance running on all distances

Curved sole profile under the metatarsals: The geometry of the curved sole profile under the metatarsals is comparable to wheels for the feet, propelling the runner forward and reducing the height differential between the heel and toes, to complete the natural stride cycle.

Advantages:

• Promotes the runner's natural stride
• Smooth and efficient rollout, from initial impact to propulsion
• Designed to improve running efficiency

Active Midsole "Active Footframe": The active midsole "Active Footframe" envelops the heel and foot deeply and guides the foot without resorting to reinforcements or other means constraining it. Like the bucket seat enveloping racing cars, the shoe version wraps the foot.

Advantages:

• Integrated stability at the shoe level
• Great flexibility for a wide range of running styles and feet
• A comfortable option compared to the usual support system

J-FRAME TM: THE J-FRAME TM technology uses the functionality of the bucket seat and reinforces support on the medial side, in other words, the side of the foot's pronation movement, with firmer foam up to the front of the shoe. This "J" uses lateral reinforcements on the heel side, ensuring foot support and protection while guiding, without heavy and rigid materials.

Advantages:

• Designed to balance overpronation
• Guides the foot without resorting to rigid materials or limited tolerance
• Promotes stability while ensuring a light and cushioned stride

PROFLY TM: Dual-density midsole combining softer foam at the heel for cushioning upon landing and high-density foam at the metatarsal for improved propulsion. The midsole ensures a smooth landing and dynamic propulsion.

Advantages:

• Softer cushioning for heel protection
• More dynamic cushioning for propulsion at the metatarsal
• Fast and comfortable stride

Hoka: running and trail shoes

Hoka is known for its comfort and generous cushioning. Ready to run? You can buy Hoka running shoes online in just a few clicks. Fast delivery. Easy returns.

Available types

Hoka offers several families for all uses:

• Road / competition: lightweight, often responsive, designed for speed and marathons.
• Daily training: more stable and durable, ideal for long runs and recovery.
• Trail: stickier sole, enhanced protection, and support on technical terrain.
• Light hiking: versatile models for walking long distances without fatigue.

Technical features and innovations

• High cushioning: thick foam to absorb shocks over long distances.
• Rocker geometry: promotes a smooth stride and reduces fatigue.
• Optional rigid plate: on certain models to improve propulsion in competition.
• Adherent sole: optimized lugs and patterns for grip in trail.
• Lightweight: despite the cushioning, many models remain surprisingly light.

How to choose based on your practice

Beginner: prioritize comfort and stability. Good cushioning helps avoid soreness.

Intermediate: choose a balanced, stable, and responsive model to vary your sessions.

Advanced / marathon runner: select a high-performance road model, lightweight and sometimes equipped with a carbon plate for competitions.

Trail: look for protection, grip, and enhanced foot support.

Comparison with other options

Hoka stands out for its pronounced cushioning and immediate comfort. They are particularly suitable for long distances and runners seeking protection. For pure sprinters or those wanting a very minimal stride, some models may seem less dynamic. In summary, Hoka promotes comfort and endurance.

Maintenance and lifespan

• Cleaning: soft brush and lukewarm water. Avoid the washing machine.
• Drying: air dry, away from direct heat sources.
• Storage: keep in a dry and ventilated place.
• Replacement: expect 700–1,000 km depending on use and terrain.

Customer reviews

"Incredible comfort from the first run. Ideal for my long training weeks.": Camille

"Very grippy on the trail. I gained confidence going uphill and downhill.": Julien

Our recommendations

For a marathon: prioritize a lightweight road model with good responsiveness and cushioning. For trail: look for protection and grip. For daily training: a stable and durable model will do the job.

Discover our selection of running shoes for road, trail, and hiking. Compare models based on your practice and order with confidence.

FAQ

What are the best Hoka shoes for marathons?

Choose a lightweight, responsive road shoe with a good cushioning-to-weight ratio. Competition-oriented models with a plate or very dynamic foam are recommended.

How does Hoka compare to other brands?

Hoka focuses on cushioning and protection. It offers superior comfort over long distances. Some other options may prioritize a more direct ground contact or a different running dynamic.

What maintenance tips for Hoka shoes?

Clean by hand, let air dry, avoid heat and machine. Replace them when cushioning weakens (700–1,000 km depending on use).

Need help choosing? Contact customer service. Try, test, and adopt the model that makes you love every run.