VIBRAM and its "Repair If You Care" campaign

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We live in a time when every gesture counts, when awareness of our environmental impact has become crucial. Even a small contribution from one person can make a significant difference to our collective environmental footprint.
With this in mind, Vibram, the company renowned for its high-performance shoe soles, has launched the "Repair If You Care" campaign. This initiative aims to raise consumer awareness of the importance of reusing and repairing footwear as a sustainable way of reducing our environmental impact on the planet.

A major global player in high-performance soles.

Vibram is a world leader in the design and manufacture of high-performance rubber soles, specially designed for outdoor and leisure activities. In addition, Vibram offers solutions for work and safety footwear, fashion, orthopedics and correction. With over 80 years' experience, the brand is instantly recognizable thanks to its famous yellow octagonal logo, a symbol of quality, performance, safety and innovation in the footwear industry.

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Strong partnerships with leading outdoor brands for a consumer guarantee

Since its inception, the brand proudly displaying the yellow logo has established solid partnerships with prestigious brands, which have themselves gained notoriety through this collaboration. These include AKU, ALTRA, ASOLO, DOLOMITE, LA SPORTIVA, LOWA, MERRELL, SCARPA, MILLET and TECNICA. Today, for consumers, this represents an undeniable guarantee of quality.

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A clear objective: to reduce waste through repair

The heart of the "Repair If You Care" campaign beats to the rhythm of sustainability. The main aim of this iconic brand is to encourage consumers to reconsider their relationship with their shoes. Instead of throwing them away as soon as they show signs of wear, Vibram reminds us that repair is an ethical choice, a sensible way to reduce waste and help preserve our environment.

The campaign encourages everyone to think before they discard their shoes. It emphasizes that reusing and customizing shoes are viable alternatives to early abandonment. Every pair of shoes that avoids landfill counts, as it reduces demand for new raw materials and helps curb waste production.

Vibram's call to action

Vibram not only invites consumers to embrace the "Repair If You Care" philosophy, it also urges them to take action. The brand wants us to extend the life cycle of our products as much as possible, by reusing or customizing shoes that would otherwise end up being prematurely discarded.

When we choose to repair our shoes rather than buy new ones, we make a conscious choice in favor of sustainability. By personalizing our shoes, we give them new life and transform them into one-of-a-kind pieces that reflect our personal style.


Raising awareness of the benefits of reuse and repair

Vibram's "Repair If You Care" campaign not only promotes these ideas, it is also committed to raising awareness of the positive effects of reusing and transforming footwear.
It reminds us that repair is not limited to any particular type of shoe. From dress shoes to sports shoes to outdoor footwear, all can be resoled by expert shoemakers.

Ultimately, Vibram's "Repair If You Care" campaign is a powerful reminder that every little bit helps in the fight for a cleaner, healthier environment. By joining this initiative, we're helping to create positive change, one step at a time. So let's commit to repairing, reusing and personalizing our shoes, because together we can reduce our collective environmental footprint and preserve the beauty of our planet for future generations.

Advice from the product expert:

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 Alpinstore's role is to make our end-consumer aware of our partners' commitments. Don't necessarily change your shoes, have them repaired.

Florian - Product expert

About Florian: "Rain or shine, nothing can stop the sports enthusiast that I am. Cycling, running and sports of all kinds are part of my daily routine. One thing's for sure, I'd never turn down a pétanque evening with my friends."