Dear athletes, Dear community,

ALPINSTORE was created by enthusiasts, for enthusiasts of outdoor sports. Your enthusiasm drives us every day to go above and beyond to offer you the best products and to advise you closely, whether it's to buy cutting-edge mountaineering equipment, find quality mountaineering gear, or affordable mountaineering clothing tailored to your needs.

If passion, pleasure, and expertise have guided us since the beginning of this adventure, we have chosen to commit even more intensely and sincerely to your side. This new promise, inspired by each of you, takes the form of a manifesto that we wish to share with you.

" For mountaineers, hikers, skiers, climbers, runners, walkers... for seasoned amateurs as well as dedicated athletes. For those with strong temperaments and sincere natures, for those who love the mountains, defend them, and respect them. For those who conceive solutions to go further, who develop products to move forward. For those who dream... the passionate, the adventurers, the contemplatives, the intrepid, the willing, those who are attentive to small gestures that initiate great actions. For those who dare, those who cross thresholds or climb peaks, those who undertake and those who want to discover what lies on the other side of the slope. For those who want to enjoy but not harm, those who contribute and act to leave a positive footprint. For those who seek the best equipment.
We are committed to true natures."

The new identity of ALPINSTORE carries this commitment, with a logo that evokes both the relief of the mountain - one of our favorite playgrounds - and our willingness to act for a more positive footprint. We also encourage the use of environmentally friendly outdoor products or items made with recycled materials, because every gesture counts in preserving nature.

To share this dynamic with you and respond to your expectations for more conscious and responsible consumption, we have deeply rethought our website, www.alpinstore.com, our mobile site, and dedicated a space to an eco-friendly selection. Among our collections, you will also find natural outdoor materials and products made in an eco-responsible manner, from modern initiatives, not to mention our fair trade products selected for their ethical values.

We have also decided to anchor ourselves in a territory that has made outdoor living a true art of living, and it is in Annecy, in the heart of the Alps, that our headquarters and new logistics center are now located to guarantee you delivery within the announced deadlines.

The challenges ahead are numerous, but we have the will and energy to move forward and cross new thresholds every day to better meet your expectations.
We hope to earn your loyalty for a long time to come.

The ALPINSTORE team