PATAGONIA: Ocean Campaign

For 50 years, the Patagonia brand has been committed to the environment and the protection of nature, notably through various campaigns in conjunction with various associations and NGOs.

Patagonia supports these associations by providing products, skills, help with communications, social networks, the use of its press agency, etc. The Patagonia action Works platform was created to use the brand's networks to put NGOs in touch with its community in the form of events, petitions, films or skills donations.

Since 1985, Patagonia has donated 1% of its global sales to NGOs. Yvon Chouinard is co-founder of 1% For the Plane.(Read more) On the other hand, since September 2023, all Patagonia profits have been donated to environmental NGOs.(Find out more)

On June 8, 2023, the brand set up a petition to end bottom trawling and launched a series of films to raise awareness of ocean protection and related climate issues.

The oceans, vast blue expanses covering over 70% of our planet's surface, are home to an incredible wealth of marine life and play a crucial role in regulating the climate.

However, these precious marine ecosystems are threatened by various human activities, including destructive bottom trawling.

In response to this environmental crisis, Patagonia has launched a campaign to protect the oceans.

Bottom trawling is widely recognized as one of the most damaging fishing practices for marine ecosystems.

This method involves the use of heavy nets that are dragged along the ocean floor, destroying everything in their path, including sensitive habitats such as underwater forests, seagrass beds and ocean floors.

This massive destruction threatens not only marine biodiversity, but also the livelihoods of coastal communities who depend on fishing for their food and economy.

In the face of this crisis, Patagonia is determined to mobilize collective action to protect and restore the oceans. The company's campaign aims to raise public awareness of the urgency of the situation, and to support non-governmental organizations and local associations working tirelessly to preserve our precious marine ecosystems. By collaborating with partners such as Oceana, Bloom, ClientEarth, Seas at Risk and Blue Ventures, Patagonia is strengthening its efforts to protect our ocean for future generations.

To put an end to the destruction caused by bottom trawling, it is imperative to find sustainable, environmentally-friendly alternatives. These include 3D seaweed farming, restoring seagrass beds and promoting small-scale, low-impact fishing. By investing in these practices, we can create sustainable livelihoods for coastal communities while preserving the health of our oceans.

You too can join the movement to protect our oceans. Sign the petition, raise awareness of the importance of marine conservation, and demand stricter policies to regulate destructive fishing practices. As a consumer, you also have the power to make informed choices by opting for sustainably sourced seafood and diversifying your diet to reduce pressure on overexploited species.

By supporting local coastal projects, making donations or volunteering, you're making a direct contribution to preserving our oceans and protecting fragile marine ecosystems. Together, we can make a significant difference to the future of our blue planet.