Annecy: Icleanmylake, a family behind a citizen eco-initiative

Annecy: Icleanmylake, a family behind a citizen eco-initiative

Icleanmylake, what is it? It's a simple message: show people that everyone, at their level, can contribute to protecting our planet. Born in July 2019 via an Instagram account, the project brings together a sibling group of four children who put on their masks and dive to retrieve waste from Lake Annecy and its surroundings.

We speak the truth: no grand speeches, just action. We see cans, nets, pieces of plastic. And then unexpected objects. Each dive is a small victory. Each photo published is a reminder: we can act, together. Icleanmylake shows that ecological cleaning of Lake Annecy can be both local and inspiring.

The approach is both civic and educational. At the heart of the action is the desire to raise awareness: why throw away when you can pick up? Why leave the shores dirty when you can make them clean? Followers are invited to send their own collections, their photos, their stories. It's digital word of mouth, but with gloves and trash bags.

Despite their young age, the members of Icleanmylake are involved and sensitive to the preservation of natural spaces. They do not claim to know everything: they learn, they tell stories, they share. And above all, they encourage others to get involved. Here we offer concrete ways to join this local dynamic, and tips for acting responsibly in the mountains and by the lakes.

Why does it matter? Because every piece of waste removed prevents broader pollution: less exposed wildlife, fewer microplastics, cleaner waters for swimming and recreation. The impact is tangible, immediate. Beyond the action, there is the ripple effect. When you see young people getting involved, you think: I can do the same. We are a community of adventurers, contemplative and intrepid. And we take care of our playground.

How to participate? Here are simple, realistic suggestions suitable for all levels:

• Go pick up during a paddle, kayak, or hiking outing by the lake
• Share your photos on social media to inspire others
• Prefer regular clean-ups rather than one-off operations: consistency makes the difference
• Learn safety gestures for diving and spearfishing
• Invite friends: the more the merrier, the more visible the action

Material tips: you don't need professional equipment to start, but a few simple tools make the action safer and more effective. Sturdy gloves, strong bags, picking tools, and a waterproof bag if you dive. If you want to go further, choose items designed to last: durable outdoor items limit waste and avoid unnecessary purchases.

At AlpinStore, we believe that equipment matters. We advise you to choose eco-responsible outdoor equipment when you need to renew your gear: better for the planet, better for your long-term budget. To go further, you can also opt for eco-responsible outdoor equipment to embed your commitment over time. A good pair of gloves, a reliable mask, a suitable wetsuit make a difference on the ground.

Let's talk products: the choice of materials is essential. Favor products made from recyclable materials to reduce the carbon footprint of the items you purchase. And when possible, prefer products made from natural materials, which are easier to recycle and often more pleasant to use. These individual decisions support responsible supply chains.

Icleanmylake also aims to be inclusive: we welcome all contributions, big or small. Whether you are an experienced diver, a weekend swimmer, a hiker, or just a passerby, there is a place for you. We encourage you to share techniques, sensitive spots, and the best times to collect without disturbing wildlife.

To amplify the impact, we can create coordinated actions: cleaning days, exchanges between local associations, educational workshops for children. An eco-responsible selection of partners and volunteers helps structure these initiatives without harming the environment. The idea is to establish habits: pick up daily rather than waiting for a media operation.

What role for outdoor brands? It is legitimate to expect them to participate in the effort: sponsoring operations, responsible production, logistical support. But above all, brands must offer fair trade and transparent products, so that the commitment is not just displayed but concrete. We want actions, not greenwashing.

If you want to equip yourself to participate in clean-ups, here is a short practical checklist:

• Protective gloves suitable for waste
• Long tongs to avoid handling dangerous objects
• Waterproof bags and several bags for sorting
• Comfortable technical clothing for outings by the water
• A small first aid kit

After the collection, take the time to sort and recycle what can be recycled. Noting unusual objects helps identify trends: packaging brands, types of plastic, sensitive areas. This information helps communities and associations better target prevention actions.

Finally, we offer you a golden rule: respect nature and other users. Do not disturb birds during nesting, avoid protected areas without permission, report dangerous objects to the relevant authorities. Commitment must remain responsible and secure.

Thanks to Ambre, a member of the Icleanmylake team, for her energy and perspective on these shores. And thank you if you decide to join the adventure. Together, we keep the lake clean. Together, we show that an outdoor community can act concretely for the planet.

To the citizen lake! See you by the water.