MSR: Leader in camping, hiking and mountaineering equipment.
MSR was founded in 1969 by Larry Penberthy, an engineer and alpinist from Seattle.
The words of its founder still accompany the development of the brand today.
"The idea that better, safer and more reliable equipment
is the key to greater adventure."
From this idea came a pioneering outdoor company whose innovations have revolutionized the way people experience the outdoors around the world. At MSR, the engineers are all passionate about outdoor activities and the outdoors. The result is products with a contemporary design that are always safe. The watchwords at MSR are simplicity, functionality and reliability.
MSR today offers a wide range of products from tents (Hubba Hubba, Freelite), stoves (PocketRocket, Windburner), water treatment and transport systems (Dromedary or Thru-link). At MSR, what sets it apart from its competitors is the unique quality of its staff. Thanks to this energy, products with a modern design and high safety standards are created.
MSR strives to leave an environmentally responsible footprint and is committed to minimizing the social and environmental impacts of their products, suppliers and operations through better materials, safer chemicals and smarter packaging.
MSR is also a founding member of the Outdoor Industry Association's Sustainability Working Group, a coalition of more than 300 outdoor brands, suppliers and manufacturers dedicated to addressing the most important sustainability challenges. This group launched the Higg Index, our industry's first sustainability measurement tool. MSR is one of the first hard-goods brands to voluntarily use the Higg Index to examine practices in materials traceability, chemical management, social responsibility and other core competencies.