The founder of Patagonia, Yvon Chouinard, a passionate climber, created the brand after realizing, during his various trips and climbing sessions, that there was a real demand for colorful technical textiles designed for climbing and mountaineering. So he created Patagonia in California in 1972. Patagonia's DNA is first and foremost found in the climbing world, offering technical products adapted to climbing and/or mountaineering. It was only a few years later that Patagonia diversified into other universes, such as surfing and hiking.
Today, Patagonia offers technical, innovative and eco-responsible products.
Since the 80's, concerned about the impact we can have on the planet, the brand has been committed to the environment and to the protection of nature, through different actions, such as the different environmental campaigns, the use of 100% organic cotton (by using organic cotton, Patagonia saves water and reduces its CO² emissions by 45% compared to conventional cotton), recycled polyester (1st brand to make fleeces from recycled plastic bottles.),... Today, Patagonia donates 1% of its turnover every year to environmental associations: 1% For The Planet.
Beyond this financial involvement, Patagonia provides in-kind support to these environmental associations: be it through products, skills, help in their communication, social networks, by giving them the benefit of its press agency, etc... Since last autumn, Patagonia Action Works was created, it is a platform that uses Patagonia's networks to connect NGOs with its community through events, petitions or donations of skills.
Their involvement is such that their baseline also reads: "We're in business to save our home planet" (*We exist to save our planet). Patagonia's goal is to be carbon neutral by 2025.