The founder of Patagonia, Yvon Chouinard, a passionate climber, created the brand after realizing, during his various trips and climbing sessions, that there was no really resistant clothing adapted to climbing and mountaineering. Then he discovered, by chance, the rugby t-shirts, very solid and resistant, as well as colourful! He started wearing them to finally have clothes that would last over time, his friends asked him for them and little by little Patagonia was born. To be exact Patagonia was born in California, in 1972. Patagonia 's DNA is first found in the climbing world, offering technical products adapted to climbing and/or mountaineering. It is only a few years later, that Patagonia diversifies into other universes, such as surfing and hiking.
Today, Patagonia offers technical, innovative and eco-responsible products.
Since the 80's, concerned about the impact we can have on the planet, the brand has been committed to the environment and to the protection of nature, through different actions, such as the different environmental campaigns, the use of 100% organic cotton (by using organic cotton, Patagonia saves water and reduces its CO² emissions by 45% compared to conventional cotton), recycled polyester (1st brand to make fleeces from recycled plastic bottles.),... Today, Patagonia donates 1% of its turnover every year to environmental associations: 1% For The Planet.
Beyond this financial involvement, Patagonia provides in-kind support to these environmental associations: be it through products, skills, help in their communication, social networks, by giving them the benefit of its press agency, etc. Since last autumn, Patagonia Action Works has been created, it is a platform that uses Patagonia's networks to connect NGOs with its community through events, petitions or skills donations.
Their involvement is such that it is also reflected in their baseline: "We're in business to save our home planet". Patagonia's goal is to be carbon neutral by 2025.