The founder of Patagonia, Yvon Chouinard, a climbing enthusiast, created the brand after realizing, during his various trips and climbing sessions, that there was no really resistant clothing adapted to climbing and mountaineering. Then he discovered, by chance, rugby shirts, very strong and resistant, as well as being colourful! He started to wear them to finally have clothes that would last over time, his friends asked him for some and little by little Patagoniawas born. To be exact, Patagonia was born in California, in 1972. Patagonia 's DNA is first found in the climbing world, offering technical products adapted to climbing and/or mountaineering. It was only a few years later that Patagonia diversified into other areas, such as surfing and hiking.
Today, Patagonia offers technical, innovative and eco-responsible products.
Patagonia: its commitment to environmental protection
Since the 80s, concerned about the impact we can have on the planet, the brand is committed to the environment and the protection of nature, through various actions, such as different environmental campaigns, the use of 100% organic cotton (by using organic cotton, Patagonia saves water and reduces its CO² emissions by 45% compared to conventional cotton), recycled polyester (1st brand to manufacture fleeces from recycled plastic bottles.Today, Patagonia donates 1% of its annual turnover to environmental associations: 1% For The Planet.
Beyond this financial involvement, Patagonia provides support in kind to these environmental associations: whether through products, skills, help in their communication, social networks, by giving them the benefit of its press agency, etc... Since last fall,Patagonia Action Works was created, it is a platform that uses the networks of Patagonia to connect NGOs with its community in the form of events, petitions or donations of skills.
Their involvement is such that it is also reflected in their baseline: "We're in business to save our home planet*"(*We exist to save our planet). Patagonia's goal is to be carbon neutral by 2025.