ALL ABOUT THE AYAQ BRAND


Values and commitments of AYAQ

AYAQ offers a collection that combines the necessary technicality to go anywhere, in all weather, with the durability of materials and the eco-responsibility of their design. For ski touring equipment enthusiasts looking for responsible innovations, the brand stands out as an essential choice.
The materials are selected and tested for the quality of their fiber (non-pilling, abrasion resistance, breathability, waterproofing, windproofing, etc.). The technical materials are on average 90% recycled, sourced from mechanical recycling that is less impactful on the environment. Moreover, it is not only the fabric that must come from Europe, but also the material that enabled its production. The technical raw materials come exclusively from Europe. We also recommend checking out our selection of eco-responsible outdoor equipment to complete your outfit.

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An example of eco-design

The SHANDAR Windproof Jacket is made of 92% recycled polyester. The recycling is done mechanically and not chemically, which has less impact on the environment. The fabrics of the jacket are entirely European (French and Italian). Additionally, AYAQ has developed a technique that requires 80% less glue in the design of the windbreaker. Eco-design is present at all levels, including assembly and sewing, which take place in a certified 100% Green Energy expert workshop. For those who prioritize items made with recycled materials and sustainable manufacturing, AYAQ products meet these requirements.

Among the materials, Merino wool

AYAQ selects Merino wool from the best in the world. The entire processing (cleaning, combing, carding, spinning...) is done in Italy. The sheep are raised outdoors on farms that treat the animals with respect, where mulesing is strictly prohibited. The wool provides exceptional comfort, with a 17-micron thread that combines robustness and softness. If you are looking for products made from natural materials, the Ayaq range will meet your expectations.



Expert product advice:

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Ski touring is an intensive uphill sport, you need breathable technical clothing that dries quickly after exertion to enjoy the descent without getting cold by adding a good layer of insulation. Ayaq products are designed for this effort with materials like Merino wool for base layers that provide all the technicality you need. Also, consider our selections of affordable ski touring skis and ski touring gear to complete your equipment.

Florian - Ayaq product expert

About Florian: "Whether it rains or winds, nothing can stop the sports enthusiast that I am. Biking, running, and various sports are part of my daily routine. One thing is for sure, I will never refuse an evening pétanque with my friends."


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Our Ayaq product selection

MEFONNA technical t-shirt : When the sun comes out and the effort intensifies, you remove layers. As a base layer, a MEFONNA Merino Long Sleeve: ultra-soft, odor-resistant, and breathable. Also discover our perfectly adapted ski touring clothing.

SHANDAR softshell jacket : The SHANDAR Windproof Jacket is designed to offer great freedom of movement across all disciplines. Put it on for a ski outing or a trail run.

BALTORO down jacket : The BALTORO Insulation Jacket offers excellent thermal insulation to accompany you on your coldest adventures. Lightweight and versatile, it guarantees absolute comfort.

LONAK jacket : The LONAK Hardshell Jacket acts as a true protective shell. This jacket developed in the coldest region of France is designed to withstand the most extreme snow and humidity conditions. It combines comfort, rain insulation, and freedom of movement.

NUNATAK pants : Designed for dynamic and committed practice, the NUNATAK Hardshell Pants feature side ventilation and belt and suspenders loops. Guaranteed ergonomics!


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