Burton is turning towards eco-responsibility

Burton is the snowboard brand not to miss during your winter shopping. Founded in 1977 by Jake Burton, it has marked this sport by offering the first board with metal edges: the Performer. It is therefore due to its functionalities that snowboarding has been considered a sport. Discover also our selection of snowboards from the best brands to equip all enthusiasts.

Over the years, Burton is turning towards eco-responsibility and today presents itself as an eco-responsible player thanks to various actions.

2020 Goal: the aim is for the products of the winter 2022 collection to be all bluesign certified, containing only sustainable cotton with no biocides and less water. Carbon emissions will be reduced by 20% and packaging will be made with recyclable or compostable materials.

Burton supports the POW association

To date, Burton supports the Protect Our Winters (POW). Indeed, from November 28 to December 2, Burton raises awareness about climate change by encouraging its consumers to participate. This allows the brand to support the mission of POW, which is to transform outdoor enthusiasts into climate advocates. To further your commitment, discover our selection of sustainable outdoor gear to adopt an increasingly responsible consumption.

To support this cause, several actions are available to you :

  • Shop on the Burton website or in some of its stores so that the brand can donate 15% of your amount for each sale to the association.

  • By signing up for the brand's newsletter, Burton commits to donating 5€ to POW for each registration

  • Join a #doitforpow event in a Burton store and make a donation on site

Tomorrow, November 29, Burton and POW have planned events #doitforpow, on the occasion of Black Friday. The stores in Munich, Zurich, Innsbruck, and Helsinki will be pleased to welcome you.

Burton boycotts Black Friday

No price reductions for Burton on this much-anticipated global day! The goal is indeed to donate money to good causes. Here, Burton wants to show its commitment against the culture of overconsumption.

The results of these donations :

All donations from Burton Europe will help the European sections of POW, to strengthen their presence in the market and emphasize systematic solutions to climate change. By committing to associations like POW, Burton aims to protect our playgrounds.

... It's your turn to act ...