Holidays at sustainable tourist destinations with the Flocon Vert (Green Flake)

What is the Flocon Vert label?
Flocon Vert logo

The Flocon Vert is a quality label created in 2011 by the Moutain Riders association, ensuring a sustainable commitment of mountain tourist destinations. A destination with the Green Flacon is choosing sustainable and responsible tourism for its holidays!

This label aims to raise awareness about sustainable tourism, by labelling resorts with the "Green Flacon" the organisation wants to highlight destinations that respect the environment and at the same time guide nature lovers to sustainable tourist destinations.

A multifaceted label

To be rewarded by this label Flocon Vert, mountain resorts must positively validate to the 20 criteria. The criteria are divided into 4 themes:

  • Governance and destination
  • Local Economy
  • Social and cultural
  • Natural Resources and Ecology

Le Flocon Vert and its award-winning destinations

Since 2011, the label to reward several resorts, in the Alps, we find in the Alps the following cities : Chamrousse, Châtel, Megève, Valberg and the Chamonix Valley. Also the Jura massif is rewarded with Les Rousses as well as in the Pyrenees with the resort La Pierre Saint Martin.

The Chamonix valley as winning resorts of the Flocon Vert award

The Chamonix valley as an attractive destination

Chamonix is a city known to all and which attracts many visitors summer and winter by its natural panorama between the Mont-Blanc massif and the Aiguilles Rouges massif. Its natural setting between mountains, glaciers and green spaces makes the Chamonix valley a unique place appreciated by nature lovers. With more than 4.5 million visitors per year, the valley is an attractive area that must be protected to preserve this unique heritage.

Chamonix's long-term commitment

The Flocon Vert label was awarded in 2013 for the resort and has been renewed thereafter. For a few years now, the valley has wanted to limit its environmental impact, through eco-responsible decisions and actions, in order to act sustainably for tomorrow.

Thanks to this label, actions have been developed around transport and governance.

The valley offers a free circulation to move around easily thanks to transport: bus and train lines, and even a transport on demand service for the most isolated places, making it possible to easily connect the whole valley to the important places of the basin.

As far as governance is concerned, the communes of the Chamonix-Mont-Blanc valley have been committed since 2009 to a Territorial Climate and Energy Plan. This plan is based on two components, the first with a reduction in greenhouse gas emissions, the second with an adaptation of the territory to the evolution of climate change with the communes and actors of the valley. These actions are developed on 5 axes, in order to achieve the implementation of the Territorial Climate Energy Plan:

  • Urbanism and Habitat
  • Consumption and Waste
  • Tourism and Awareness
  • Biodiversity
  • Natural areas
  • Transport and travel

If you are sensitive to the environment, to the protection of natural areas and if you appreciate mountainous landscapes, the tourist destinations with the Flocon Vert label are for you! By choosing a destination like Chamonix, you are acting on its own scale for sustainable tourism with a gentler impact on the planet.

To continue in this vein, Alpinstore offers a selection of eco-friendly products, perfect to equip you to go on holiday with peace of mind!

Flask - Dowabo 

Backpack Mini Squamish - MeroMero

Sleeping bag LIGHT DOWN 0° - Millet 

Tent Mark L - Vaude

Gourde dowabo MeroMero Mini Squamish sac à dos Sac de couchage Millet tente vaude mark L