Holidays at sustainable tourist destinations with the Flocon Vert

What is the Flocon Vert label?

Flocon Vert logo

The Flocon Vert is a quality label created in 2011 by the association Mountain Riders, ensuring a sustainable commitment from mountain tourist destinations. Choosing a destination with the Flocon Vert means opting for sustainable and responsible tourism for your holidays!

This label aims to raise awareness about sustainable tourism, by labeling resorts with the Flocon Vert, the organization wants to highlight environmentally friendly destinations while guiding nature lovers to sustainable tourist destinations. To get as close to nature as possible while respecting the environment, it is also essential to equip yourself with everything for camping.

A label with multiple facets

To be awarded the Flocon Vert label, mountain resorts must positively validate 20 criteria. The criteria are divided into 4 themes:

  • Governance and destination
  • Local Economy
  • Social and cultural
  • Natural resources and ecology

The Flocon Vert and its awarded destinations

Since 2011, the label has rewarded several resorts, in the Alps, we find the following towns: Chamrousse, Châtel, Megève, Valberg and the Chamonix Valley. The Jura massif has also been rewarded with Les Rousses as well as in the Pyrenees with the resort La Pierre Saint Martin.

The Chamonix valley as Flocon Vert awarded resorts

The Chamonix valley as an attractive destination

Chamonix is a well-known city that attracts many visitors both summer and winter with its natural panorama between the Mont-Blanc massif and the Aiguilles Rouges massif. Its natural decor of mountains, glaciers, and green spaces makes the Chamonix valley a unique place appreciated by nature lovers. With over 4.5 million visitors per year, the valley is an attractive space that must be protected to preserve this unique heritage. To fully enjoy your stay and camp in the heart of this exceptional decor, consider getting camping equipment at the best price.

Chamonix is committed to sustainability

The Flocon Vert label was awarded in 2013 for the resort and has been renewed since. In recent years, the valley has sought to limit its environmental impact through decisions and eco-responsible actions, in order to act sustainably for tomorrow.

Thanks to this label, actions have developed around transport and governance. For an even more environmentally friendly stay, also discover our selection of sustainable outdoor gear suitable for all your mountain adventures.

The valley offers free movement for easy travel thanks to transport: bus lines, trains, and even a demand transport service for the most isolated places, allowing easy connection of the entire valley to important locations in the basin.

Regarding governance, the municipalities of the Chamonix-Mont-Blanc valley have been committed since 2009 to a Territorial Climate Energy Plan. This plan consists of two parts, the first with a reduction of greenhouse gas emissions, the second with an adaptation of the territory to the evolution of climate change with the municipalities and actors of the valley. These actions are developed on 5 axes, to achieve the realization of the Territorial Climate Energy Plan:

  • Urbanism and Habitat
  • Consumption and Waste
  • Tourism and awareness
  • Biodiversity
  • Natural spaces
  • Transport and movement

If you are sensitive to the environment, to the protection of natural spaces and appreciate mountainous landscapes, the Flocon Vert labeled tourist destinations are for you! By choosing a destination like Chamonix, you are acting on your scale for sustainable tourism with a gentler impact on the planet. Don't forget to complete your equipment with quality camping gear, or prioritize eco-responsible outdoor gear and natural outdoor materials to adopt an even more respectful approach.

To continue in this direction, Alpinstore offers you a selection of eco-friendly products, perfect for equipping yourself to go on holiday with peace of mind! Also find products made in an eco-responsible way or make an eco-responsible purchase in fair trade to support committed initiatives.

Water Bottle - Dowabo

Mini Squamish Backpack - MeroMero

LIGHT DOWN 0° Sleeping Bag - Millet

Mark L Tent - Vaude

Gourde dowaboMeroMero Mini Squamish backpackSleeping bag MilletVaude Mark L tent