The brand Picture was launched in 2008 by 3 childhood friends from Clermont Ferrand (Julien, Vincent and Jérémy) passionate about skateboarding and snowboarding. Being at a time in their lives when they needed a new challenge, they decided to enter the market of clothing and equipment for board sports, on one condition, that the brand is 100% committed, eco-designed and part of a sustainable developmentapproach.
In 2009, Picture was present in 70 stores in France and Switzerland today in 30 countries with 700 points of sale. They continue to grow with the arrival in Asia and Australia!
Picture is a clear concept based on strong values:
- A product design that is as environmentally friendly as possible.
- Original creations, noticed for their fresh and colourful designs, and appreciated for their quality.
- Controlled selling prices, so that our products are a realistic alternative to conventionally designed products.
Committed to sustainable development
A collection made up of 100% recycled, organic or bio-sourced products.
- Recovery of all fabric scraps from their factories' production to be integrated into the linings of the jackets in the Friends collection. These fabrics are normally destined to be destroyed by incineration, and the carbon impact of this process is disastrous for the environment.
- 95% of their cotton collection is produced in the Seyfeli factory in Turkey. All the products made there are made of organic cotton certified GOTS or Organic Content Standard. Organic farming emits up to 94% less greenhouse gas emissions (CO2).
- All of their technical products are made from a minimum of 50% recycled polyester from plastic bottles. They use Greenplus Taiwan certifications to guarantee the recycled content of each product and Bluesign Approved Fabric to ensure the non-toxicity of the products.(Recycling of 50 plastic bottles to make 1 Picture jacket)
- All products are designed to be used for as long as possible. To extend their performance and life span. The after-sales service takes care of your products under warranty according to the after-sales policy. Rather than exchanging them, they repair as often as possible any snags that may occur on the products during their use.
- 100% of Picture 's production is transported by boatand then delivered in trucks that are optimised for the last few kilometres.
A product that travels 10,000 km by boat has the same carbon impact as if it had travelled 900 km by truck.
A small selection for this summer ...
Basic but very feminine with the flowery logo. Benefiting from a very soft at biological cottonit will once again be a highlight of the season.
Confortable and feminine, you'll love wearing it at the daily !
Not only is it stylish, it is also designed to be eco/ethics.
the ideal garment to wear every day. Very comfortable to wear, it has a full zip and two hand pockets. With the originality of the "mountain"print, success guaranteed!