RaidLight is the pioneering French trail-running brand.
Perched at an altitude of 1,000m in the heart of the Chartreuse Massif. RaidLight continues to develop ever lighter, more practical and different products to offer complete equipment (shoes, textiles, equipment, backpacks and accessories).
RAIDLIGHTWHAT DOES THAT MEAN?
We were looking to imager a project of light products for backpackers, a brand with an international readability. English was therefore the preferred language, already synonymous with modernity and innovation and perfectly adapted to a context of globalisation that is already in full swing.
"RAID" being a nod to the original roots: trail-running, nature and orienteering races as well as raids.
"LIGHT" underlining the main axis of innovation of the brand: designing light equipment for more comfort for all those who practice.
The logo reminiscent of a stylised compass completes the designation of origin. The 4 arrows in the 4 directions symbolizing both the cardinal points of orientation and the taste for adventure around the world.
RAIDLIGHT EVER MORE INNOVATIVE
In December 2014, RaidLight-Vertical launches Outdoor INO-FAB, a textile production workshop Made in France new technologies.
The use of noveltechnologies Like laser cutting, fusing enables a radical change in the design of technical products to make them even lighter and more efficient.