Round up your cart for Act For The Outdoors with AlpinStore

Act For The Outdoors: what is it?

Act For The Outdoors is the program that supports outdoor projects for environmental preservation and the development of outdoor sports practices in a sustainable development approach. Initiated by Outdoor Sports Valley, this fund mobilizes companies and practitioners to finance concrete actions on the ground. AlpinStore has decided to get involved and engage you: we offer you to round up your shopping cart to make a donation. Simple. Direct. Effective.

Why round up your cart?

Do you think a few cents don't change anything? Think again. Thousands of small round-ups, from thousands of purchases, become real budgets to restore a trail, protect a nesting area, finance introductory workshops. The idea of rounding up your cart for environmental donations in outdoor activities is not a marketing operation: it is a concrete lever to maintain our playgrounds.

We are not selling you dreams. We offer you a transparent mechanism: at checkout, you choose to round up, AlpinStore collects, and then 100% of your donation is forwarded to the associations supported by the program. You decide. We show you where the money goes. No bullshit.

The objectives of the program

• accelerate awareness and create a collective dynamic between the outdoor industry, local communities, and practitioners;
• financially support associative structures that implement concrete projects of general interest on the ground.

How AlpinStore connects product choices and impact

At AlpinStore, we select the offer based on technical and ethical criteria. You will find sustainable outdoor items designed to last and limit impact. We highlight eco-responsible outdoor equipment without making it a hollow argument: we present the specifications, field tests, and concrete results.

We speak the truth. Some products are eco-responsibly manufactured products, others come from fair trade products. We explain the trade-offs: performance, weight, price, footprint. For you who want to hike, climb, or go ski touring, this is essential.

Greener materials and choices

The industry is progressing: we see more and more items made from recycled materials and items constructed from eco-responsible natural materials. It’s not perfect. But it’s better than yesterday. And it’s a criterion we value in our selections. We also tell you where the impact remains high and why.

Who is it for?

For enthusiasts, contemplatives, the intrepid. For Sunday trail runners and seasoned hikers. For you who are looking for reliable gear and sometimes affordable hiking gear without sacrificing durability. For those who want performance hiking clothing capable of withstanding kilometers and bad weather.

Transparency and traceability

We explain how donations are used: trail restoration, habitat preservation, environmental education actions, maintenance of sports practice sites. We report regularly. We even invite local actors to share their projects. You see the concrete effect of your rounding. And it’s motivating.

How it works in practice

At the time of payment, you can choose to round up your cart to the nearest euro or add a free amount. Nothing is mandatory. And if you start your cart from your phone, the option is the same. 100% of the donation is forwarded to the associations supported by the Act For The Outdoors program. Simple. Transparent. Responsible.

Examples of funded actions

consolidated trail in an alpine massif after rain episodes, introductory workshop on map reading for local youth, monitoring and protection of a bird breeding area, funding a river cleanup mission: these are concrete things that your donation helps to finance.

Where to link purchase and responsibility

On the product sheet, we can display the estimated impact of an action and offer alternatives: basic products or more responsible ranges. You can, for example, compare a standard backpack and a version with at least part made from recycled materials. And yes, we also reference technical accessories like hiking compasses online for itineraries, because safety and preparation are part of responsibility.

Community engagement

We don’t build this alone. Brands, associations, communities, and you, practitioners, participate. AlpinStore puts its community at the heart: feedback, field tests, and testimonials from volunteers on supported projects. We want every donation to be an act that strengthens the bond between practitioners and natural spaces.

Concrete benefits for practitioners

by supporting these actions through rounding up, you help maintain walkable routes, preserve biodiversity, and improve local air quality. These benefits are immediate for site users and for future generations.

Frequently asked questions

who verifies that the money is well used? Partner structures publish reports and Act For The Outdoors coordinates the distribution of funds. And AlpinStore publishes regular updates.

is it taxable? A voluntary donation via rounding does not replace an official deductible donation; it is a collective and transparent micro-donation. For specific tax questions, we advise you to consult an expert.

Conclusion: participate, it’s easy

You have nothing to lose. A small gesture at checkout. Thousands of gestures that make a difference. At AlpinStore, we are a team of seasoned athletes. We test, we wear, we repair, we choose. And we offer you a simple way to act: round up your cart, support Act For The Outdoors, protect your playground. We encourage you to try: round up on your next purchase and follow the funded projects. You will see. It’s motivating. And necessary.