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For 40 years, Blackburn has maintained a level of excellence, reliability and innovation in the design of products for cyclists. Jim Blackburn first became interested in cycling culture in 1975 and realized that he could make a difference by taking a user-centered approach, respecting materials and their functionality, while bringing unprecedented innovation. Over the years, these principles have been incorporated into the construction of equipment that allows people to ride further, do more, and be prepared for anything.