The new identity of CAMP

Since a few weeks, the world leader in the manufacture of technical products for safety in outdoor activities and work at height, has decided to implement a radical rebranding process. Let's discover together what is the new identity of CAMP.

The brand felt it was necessary to convey a clear, distinctive and highly recognizable image of CAMP. In order to highlight a unique reality with its two divisions: outdoor and works. The president Eddy Codega says: "The enthusiasts and professionals will have a unique and precise reference to live a renewed and deepened experience of CAMP, developing a link based on the identification with our values.

But many may have noticed, a new logo has been in evidence for a few weeks.

The new logo consists of a "gift of nature" pictogram, a linear logotype, which can be recognized immediately.
Moreover, the pictogram: a gift of nature is a real graphic engine of the rebranding. In fact, it comes from the landscape on which Premana stands out, in the valley where CAMP has always had its headquarters. The element was appropriately developed to represent the field in which the company operates: verticality. Eddy Codega explains, "Verticality is the perspective we look at, in which we act and in which we continue to commit and invest.

DID YOU KNOW?

Behind each letter of the name CAMP there is a world to discover. CAMP is an acronym, where behind each letter there is a word and a world to discover: "Construction d'Articles de Montagne Prenama". Indeed, its clear, fluid and continuous lettering offers a feeling of movement and freshness.

In this rebranding process, a new slogan was designed to speak of a company capable of change.

CAMP chose "Evolutionary" to embody the values of the brand. This new slogan emphasizes the company's ability to adapt to its reference scenarios. It refers to the image of a slow but unstoppable, continuous and constant transformation. The brand really has the will to look to the future.