Since a few weeks, the world leader in the manufacture of technical products for safety in outdoor activities and work at height, has decided to implement a radical rebranding process. Let's discover together what is the new identity of CAMP.
Why did you choose to focus on one brand?
What makes the difference between the old logo and the new one?
|OLD LOGO||NEW LOGO|
The new logo consists of a "gift of nature" pictogram, a linear logotype, which can be recognized immediately.
Moreover, the pictogram: a gift of nature is a real graphic engine of the rebranding. In fact, it comes from the landscape on which Premana stands out, in the valley where CAMP has always had its headquarters. The element was appropriately developed to represent the field in which the company operates: verticality. Eddy Codega explains, "Verticality is the perspective we look at, in which we act and in which we continue to commit and invest.
DID YOU KNOW?
Behind each letter of the name CAMP there is a world to discover. CAMP is an acronym, where behind each letter there is a word and a world to discover: "Construction d'Articles de Montagne Prenama". Indeed, its clear, fluid and continuous lettering offers a feeling of movement and freshness.
What about the new slogan?
With this video we really understand everything that allowed to create this new identity for this brand with beautiful perspectives of evolution for the future.
TO REMEMBER :
- CAMP IS THE WORLD'S LEADING MANUFACTURER OF TECHNICAL PRODUCTS FOR SAFETY IN OUTDOOR ACTIVITIES AND WORK AT HEIGHT.
- A NEW LOGO HAS BEEN CREATED TO CONVEY A CLEAR, DISTINCTIVE AND HIGHLY RECOGNIZABLE IMAGE OF CAMP.
- THE NEW SLOGAN "EVOLUTIONARY" PERFECTLY EMBODIES THE VALUES OF THE BRAND.