The new identity of CAMP

For several weeks now, the world leader in the manufacture of technical products for safety in outdoor activities and work at height has decided to implement a radical rebranding process. For all those looking for quality climbing gear or wishing to equip themselves with the latest innovations, let’s discover together what the new identity of CAMP is.

The brand felt it was necessary to convey a clear, distinctive, and highly recognizable image of CAMP. With the aim of highlighting a unique reality with its two divisions: outdoor and works. President Eddy Codega expresses this by saying, "Passionates and professionals will have a unique and precise reference to experience a renewed and in-depth experience of CAMP, developing a bond based on identification with our values." It should also be noted that if you are looking to buy mountaineering gear for your next outings, the CAMP range brings together all the suitable solutions.

But many may have noticed, a new logo has emerged in recent weeks.

The new logo consists of a pictogram "gift of nature", a linear logotype that can be immediately recognized.
Additionally, the pictogram: a gift of nature is a true graphic engine of the rebranding. In fact, it is derived from the landscape on which Premana stands out, in the valley where CAMP has always been headquartered. The element has been developed appropriately to represent the field in which the company operates: verticality. Eddy Codega explains, "Verticality is the perspective we look at, in which we act and in which we continue to engage and invest." Whether you are a trekking or climbing enthusiast, it is essential to choose a harness for mountaineering to fully enjoy the safety offered.

DID YOU KNOW?

In this rebranding process, a new slogan has been designed to speak of a company capable of change. Those looking for quality mountaineering ice axes will also find their happiness in the CAMP range associated with its new identity.

CAMP has chosen "Evolutionary" to embody the brand's values. This new slogan emphasizes the company's ability to adapt to its reference scenarios. It thus refers to the image of a slow but inevitable, continuous, and constant transformation. The brand truly has the desire to look to the future. If you are considering buying a rope for mountaineering or improving your gear, the CAMP choice remains a reference.