PATAGONIA: Ocean Campaign

Patagonia supports these associations: whether through products, skills, assistance in their communication, social networks, by providing them with its press agency, etc. The platform Patagonia Action Works was created to use the brand's networks to connect NGOs with its community through events, petitions, films, or skills donations.

Since 1985, Patagonia has donated 1% of its total revenue to NGOs. Yvon Chouinard is also the co-founder of 1% For the Planet. (Learn more) Additionally, since September 2023, all of Patagonia's profits are donated to NGOs for environmental protection. (Learn more)

On June 8, 2023, the brand launched a petition to end bottom trawling and released a series of films to raise awareness about ocean protection and the associated climate issues.

Oceans, vast blue expanses covering more than 70% of our planet's surface, harbor an incredible wealth of marine life and play a crucial role in climate regulation.

However, these precious marine ecosystems are threatened by various human activities, including bottom trawling, a destructive fishing method.

It is in response to this environmental crisis that Patagonia is committed to an ocean protection campaign.

Bottom trawling is widely recognized as one of the most damaging fishing practices for marine ecosystems.

This method involves the use of heavy nets that are dragged along the ocean floor, destroying everything in their path, including sensitive habitats such as underwater forests, seagrass beds, and ocean floors.

This massive destruction threatens not only marine biodiversity but also the livelihoods of coastal communities that depend on fishing for their food and economy.

In the face of this crisis, Patagonia is determined to mobilize collective action for the protection and restoration of the oceans. The company's campaign aims to raise public awareness about the urgency of the situation and to support non-governmental organizations and local associations that work tirelessly to preserve our precious marine ecosystems. By collaborating with partners such as Oceana, Bloom, ClientEarth, Seas at Risk, and Blue Ventures, Patagonia strengthens its efforts to protect our ocean for future generations.

To end the destruction caused by bottom trawling, it is imperative to find sustainable and environmentally friendly alternatives. These include 3D seaweed farming, restoration of seagrass beds, and promoting low-impact, small-scale fishing. By investing in these practices, we can create sustainable livelihoods for coastal communities while preserving the health of our oceans.

You too can join the movement to protect our oceans. Sign the petition, raise awareness among your peers about the importance of marine conservation, and demand stricter policies to regulate destructive fishing practices. As a consumer, you also have the power to make informed choices by opting for seafood from sustainable sources and diversifying your diet to reduce pressure on overexploited species.

By supporting local coastal projects, making donations, or becoming a volunteer, you directly contribute to the preservation of our oceans and the protection of fragile marine ecosystems. Together, we can make a significant difference for the future of our blue planet.