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LOOKING FOR WILD is a young innovative French brand born in Annecy, which, since 2016 revolutionizes the world of outdoor ready-to-wear. Its creator, François-Victor Moreau, aclimbing enthusiast, has developed a unique technical pant for outdoor sports (climbing, hiking...) but that can also be worn in everyday life.
Indeed, the two main strengths of this model are its technicality and its trendy design. On the one hand, its ultra-stretchy and very comfortable material guarantees a high level of performance for climbing. On the other hand, its cut and its numerous declinations of colors from the fashion seduce the city dwellers who like to have a sporty but modern look.
Today Looking for Wild is widely developed, we can now find many references of the brand, such as shorts, leggings, t-shirts, sweaters, fleeces and zipped jacket! Looking for Wild is now present in most European countries. It is particularly well known in the climbing world for the technicality and comfort of its products.