List of products ONE WAY

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ONE WAY REINVENTS ITSELF TO SATISFY ALPINE SKIERS

ONE WAY is relaunching its brand. Founded in Finland in 2004, the popular brand is looking to the future with a new look and is causing a stir with its first ever complete collection of alpine poles. The revolutionary GTX concept of customizable alpine poles was immediately recognized by its panel of experts.

As part of the relaunch, the visual identity and logo have been reworked to define their new direction. ONE WAY will be fresher, more modern and more relevant. The clean design of the products aligns with a very emotional approach to brand communication. For One Way the ski pole should be perceived as a work of art.

ONE WAY adapts to you!

ONE WAY is launching a complete collection of alpine ski poles for everyone and for every wallet. It features revolutionary new concepts such as the GTX, which means that the pole is no longer a predefined product, but rather a modular system. Each customer can configure his sticks according to his personal taste.

A film to start from scratch

As part of the brand relaunch, ONE WAY has produced a brand film. The film presents a brand that has deliberately decided to break away from conformity.

The message of the film is a tribute to nature. It aims to inspire people to leave their stressful daily lives and do something for themselves for a change, something meaningful, something sustainable. The brand wants to encourage alpine and Nordic skiers, as well as athletes of all types, to trust themselves and achieve their personal goals.


  • Free delivery
    from 119 € (* see conditions)

    Delivery methods

  • Secure payment
    CB, Paypal, Scalapay, Bank transfer

    Payment methods Payment methods

  • Customer service
    by phone on +33 (0)9 72 306 150
    by email

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