
ONE WAY relaunches its brand. Founded in Finland in 2004, the highly regarded brand looks to the future with a new look and makes waves with its very first complete collection of alpine poles. The revolutionary GTX concept of customizable alpine poles has immediately been rewarded by its panel of experts.
As part of the relaunch, the visual identity and logo have been revamped to define their new direction. ONE WAY will be fresher, more modern, and more relevant. The sleek design of the products aligns with a very emotional approach to brand communication. For ONE WAY the ski pole should be seen as a work of art.
ONE WAY thus launches a complete collection of alpine ski poles that caters to everyone and for all budgets. It stands out with new revolutionary concepts like the GTX which means that the pole is no longer a predefined product, but rather a modular system. Each customer can configure their poles according to their personal tastes.
As part of the brand relaunch, ONE WAY has produced a brand film. The film presents a brand that has deliberately decided to break away from conformity.
The message of the film is a tribute to nature. It aims to inspire people to leave their stressful daily lives and do something for themselves to change, something meaningful, something sustainable. The brand wants to encourage alpine and nordic skiers, as well as athletes of all types, to trust themselves and achieve their personal goals.
The 2025 collection is designed for demanding skiers. Skis, boots, poles, and accessories. Everything is made for performance and versatility.
STORM 1: advanced to expert. STORM 2: advanced beginner to intermediate.
Clean the base, check the edges, and perform regular waxing based on usage.
Opt for rigid and lightweight poles. The size should be adapted to your style and power. For practical advice, check our guide on choosing your cross-country ski poles.
Yes. We offer training gear and high-performance trail equipment to prepare for the winter season.
The collection ONE WAY 2025 brings performance, comfort, and versatility. If you are looking for responsive skis for competition or tolerant models for long outings, the STORM range will meet your needs. Complete your setup with suitable poles and technical accessories.
Ready to test? Order now and enjoy express delivery.
