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APHEX embodies the essence of innovation, design and quality in ski goggles, offering high-performance models that are highly customizable, competitive, durable, original, repairable and environmentally friendly, while celebrating the passion of skiing with a vision focused on customization and durability.
In the heart of the majestic snow-capped mountains of the Hautes-Alpes, between a larch tree and a backcountry kicker, a simple idea germinated from a combined love of innovation, design and quality: to create high-performance, durable and customizable ski goggles to suit everyone's style.
Founder Maarten Van der Laan, a former skimmer for over 10 years in Risoul, a resort in the French Hautes-Alpes, brought the idea to life by tinkering with his first prototypes in his garage in 2010, inspired by customer feedback and the aspirations of local riders. Testers' immediate enthusiasm for the customization concept was the catalyst that gave birth to APHEX.
Our concept,"BUILD YOUR OWN MASK!", offers 1,000 possible variations, so you can change your style to suit your mood. Rather than throwing away the mask if the screen is scratched or the strap wears out, simply replace it. Ski goggles, designed and tested in extreme mountain conditions, embody the values of performance, freedom, creativity and ethics shared by the athletes who use them.
Our mission is to enhance your passion by working with passion. Pioneers in the customization of ski goggles, proud to have inspired the greatest, our highly customizable models are also recognized for their competitiveness, durability, originality, ability to be repaired, and respect for the environment wherever possible.
Our commitment translates into hours of research and development with the manufacturer to ensure optimum eye protection and enhanced visibility in all types of weather conditions. To remain in harmony with nature, APHEX favors the use of recycled materials in its new collections. All our models feature the RSS strap attachment system, tried and tested in thousands of riding sessions around the world, ensuring compatibility year after year.