The Vans brand, which was created in 1966 in the United States, is the chequered product seller. Although Vans used to specialise in customising its products, i.e. the possibility to personalise them, today it is the brand that sells checkered patterns. This print becomes a real must-have when it comes out on Slip-on shoes.
This idea came from Steve Van Doren, who noticed that skateboarders liked to color their soles this way. In addition, the wave of "two-tone" ska music sought to transcend racial tensions by displaying the checkerboard pattern as a sign of protest and racial unity. That's why the checkered slip-on shoes quickly became popular.
The checkerboard has become the brand's must-have graphic since it is as much worn by fans of urban style as it is by big celebrities.
Later on, fashion made Vans shoes omnipresent, especially among Californian skateboarders. The Vans brand therefore decided to adapt to the demand by offering better performing shoes for skateboarding with the Old Skool models.
Sneakers for the whole family
Vans has been a real success in recent years. The brand is worn by everyone, big or small, man or woman. Indeed, thanks to its collaboration with famous designers and/or major brands, Vans is able to reach every type of public.
After more than 50 years of success, the brand offers more impressive and qualitative products year after year. Lace-up shoes, laces-free shoes, clothing and accessories for your greatest pleasure. Summer and winter, Vans is more present than ever.
Don't forget that this famous brand offers snowboard boots.