A historic brand that continues to innovate.

Founded in Norway in Oslo in the 1940s by Odd Roar Lofterød Senior, the brand Odlo is today one of the most recognized outdoor brands in the world for the quality and technicality of its products. Whether you are a mountain sports textile equipment enthusiast or an outdoor sports lover, Odlo has made its mark with its innovations.

Over the years, the brand has continued to evolve and innovate to always stay one step ahead. Initially, the brand produced technical underwear for Norway's skating and cross-country skiing teams, notably at the Olympics in the 60s/70s. Thus was born the first range of technical underwear ODLO.

Later taken over by the son, the company continued its development by relocating its headquarters from Norway to Switzerland in 1986 to launch the principle of three layers the following year. The first breathable layer, the second for warmth, and the last to protect against wind and rain. A true innovation, this 3-layer system is still used today in various outdoor fields such as skiing, cycling, cross-country skiing, etc.

Aware of its success and its vision of athlete well-being, Odlo launched in 1994 a range dedicated to running with body-hugging products for optimal performance.

In 2011, it also launched a clothing range for cycling to always remain focused on performance during sports practice where the athlete's temperature is an essential factor.


In addition to having equipped many recognized athletes in the 2010s such as Ole Einar Bjørndalen, the brand is today the official supplier of the French cross-country skiing and biathlon team as well as one of the main sponsors of the eight-time world champion in cross-country mountain biking Nino Schurter. These numerous high-level sponsorships demonstrate once again that the brand always offers more innovative products of superior quality.

Having received numerous awards at the ISPO trade show for the innovation of its products since 2015, this further proves that Odlo makes innovation one of its main guiding principles when designing its products.

As an innovative brand and leader in technical underwear, Odlo has become aware of the importance of resource preservation and the impact of the textile world on the planet. Since 2013, when it created the first seamless underwear, fully recycled and recyclable, the brand is committed to a sustainability approach to make Odlo an Eco-friendly brand and to fit into a real dynamic of eco-responsible outdoor equipment.

A brand with an Eco-Friendly commitment.

Aware of the impact of manufacturing and selling textile products, Odlo has defined several principles and implemented various actions to prove its commitment to the future of the planet. This is reflected through daily actions, changes in the manufacturing and distribution process of these products. All of this is guided by objectives and a guiding principle in terms of both environmental and social responsibility. To go further in this approach, discover also our selection of durable outdoor equipment dedicated to environmentally conscious athletes.

1. Environmental Responsibility :

Since 2016, Odlo has been part of the "Sustainable Apparel Coalition" which brings together retailers and manufacturers as well as non-profit organizations and governments committed to improving sustainability throughout the supply chain. Thus, Odlo is engaged in various projects related to improving or rather reducing the harmful effects of its production chain. By reducing plastic and using as much as possible recycled materials for product packaging. It also studies transport processes to minimize its environmental impact, notably by favoring maritime and rail transport whenever possible, with air freight in 2019 accounting for only 3%.

The textile industry consumes a lot of water, Odlo seeks to minimize its consumption, thanks to the Drydye® dyeing process. This technology saves 25 liters of water per t-shirt and uses 50% less energy. This technology is particularly used on the brand's fashion garments which come in various colors.

A best-seller for the brand, the Active Warm Eco range of technical underwear is made from 100% recycled materials to reduce environmental impact. Odlo thus offers high-performance products with high technicality all through 100% eco-friendly products. If you prefer natural materials, discover our purchase of natural outdoor materials to go even further in an ethical and responsible approach.

2. Social Responsibility :

In addition to environmental impact, Odlo is socially committed at the level of its supply chain to monitor the working conditions of all brand stakeholders. To this end, it is a member of the Fair Wear Foundation, which is an independent non-profit organization that evaluates through audits the respect of working conditions for employees.

In addition to being part of this foundation, Odlo is one of the main leaders, and this for the 5th consecutive year demonstrating the brand's commitment at all levels. If social aspects and fair trade are important to you, invest in our eco-responsible fair trade purchase for a complete commitment.

Thus, it offers total transparency of the supply and production chain by revealing all stages and locations of product manufacturing.

3. The Be Aware Of What You Wear campaign :

For the Fall/Winter 2020/2021 season, Odlo launched its "Be aware of what you wear" campaign which seeks to link the brand and consumers in a sustainable approach by making the consumer an actor of the necessary changes for the planet.

This campaign involves 3 actions connecting the brand and consumers :

  • The first through a sports challenge on the Strava app which invites users to complete several sports challenges for their well-being and offers a 20% discount for the winners of this challenge. In addition, the brand offers on November 14 the "Odlo Give Back" day in partnership with the non-profit organization "Protect Our Winters". This day offers a 20% discount on Warm ECO products which are products made from 100% recycled materials. Additionally, prioritizing the sustainable manufacturing purchase allows for even more responsible consumption.

  • From October 24 to November 14, Odlo offers quizzes on eco-responsibility allowing users to test and develop their knowledge using the brand's various social networks (Facebook, Instagram, etc.). Odlo offers as a prize an Active and Performance Warm ECO base-layer (100% recycled).

  • Finally, starting November 2, Odlo offers the "Odlo Take Back" which allows users to drop off their used sports clothing at 30 of the brand's stores in Switzerland, Germany, and Austria. Participants in this action will receive a 10% discount on Odlo products. This clothing collection will be managed by TEXAID, which will assess whether the product can be resold as second-hand clothing, recycled for the manufacture of new products, or used as fuel for energy production.




The various actions and commitments of the Swiss-Norwegian brand demonstrate that the outdoor textile industry can be useful for resource preservation and thus make Odlo a resolutely Eco-friendly brand.

Thus, in 2020, Odlo achieved certain objectives and key elements for sustainable development as shown in the photo below.

You can discover all the products on our ODLO brand page and our ODLO eco-friendly selection and also act by committing to respect the planet!