In 1946, Odd Roar Lofterød founded ODLO. His motto in life and in sport is "always be one step ahead". This has led ODLO to become the leading technical underwear company in Europe. In 1986, ODLO created the 3-layer system. For several years, ODLO has been committed to reducing its environmental impact: 70% of production is based in Europe and by 2022, 75% of materials will be eco-responsible.
Sustainability has always been part of ODLO's DNA. The logo, the helix, represents the three core values of the company: responsibility, action and transparency. These values represent the three dimensions ODLO uses to address sustainability: We Care, We Act, We Share. Among other things, ODLO is a member of the Fair Wear Foundation, which strives to improve working conditions in the textile industry worldwide.
As an innovative brand, ODLO is continually looking to develop new technologies to bring more technicality to its products. For example, the Chill-Tec active cooling technology reduces body temperature by convection. The fabric evacuates the heat outside the body and keeps you cool. Or the ZeroScent technology, 100% of natural origin, which reduces body odor. In its eco-responsible approach, ODLO now uses a TENCEL fiber in its Kinship products. This fiber is made from sustainably managed trees.