
act for the outdoor: why this program speaks to us
ACT FOR THE OUTDOOR is simple: a program designed to protect our playgrounds and to develop the practice of outdoor sports sustainably. We are a team of passionate individuals here, and we speak the truth: we don't sell dreams, we offer concrete actions. Since 2016, ALPINSTORE has equipped adventurers. We see the impacts, we measure them on the ground, and we act.
The mission is twofold: to preserve biodiversity and to encourage responsible practice. For you, the practitioner, this means maintained trails, respected spaces, educated youth, and funded community projects. For us, as an e-commerce company, this means integrating ethics into every business decision. Contributing is not an isolated gesture: it is a chain. And every euro of your round-up counts.
how ALPINSTORE is committed
On our site, we offer the possibility to round up your cart at checkout to directly fund supported projects. 100% of your donation is passed on. We keep nothing. It's transparent. But beyond the donation, our responsibility includes product selection: we prioritize eco-friendly outdoor equipment and natural material products when possible. We offer you concrete alternatives, tested by our team on the ground.
You can also take action when you shop: prioritize sustainable manufacturing purchases, prefer eco-responsible fair trade purchases when the option exists. These choices make sense: they support cleaner supply chains, committed actors, and reduce the footprint of your adventures. Together, we steer the market towards more sustainable practices.
concrete projects supported
Act For The Outdoor finances local and operational actions. For example, participatory projects to restore degraded areas; educational programs to raise awareness among trail runners about the impact of their practice; and initiatives to bring youth closer to the mountains and outdoor professions. These actions create lasting effects: knowledge transfer, environment maintenance, reduction of conflicts between users and wildlife.
- training for trail runners with digital modules and participatory projects
- inclusion of youth from neighborhoods through progressive outings to high mountain initiation
- mapping of sensitive areas to protect nesting and establish quiet zones
These projects are not abstract: they have measurable results. In two years, Act For The Outdoor has raised nearly 100,000 euros and financed 10 projects. These are figures that tell stories from the ground: preserved trails, amazed youth, better-protected raptors. We are proud of that. And we want to scale up.
your role: simple and impactful
You can act right now: round up your cart, share the initiative around you, or choose products that extend this commitment. On our platform, we offer a clear selection: complete hiking gear, everything for hiking, and guides to choose your hiking accessories. We guide you without jargon, like a friend at the start of an outing.
Choosing well also means favoring environmentally friendly outdoor products, or consulting our eco-responsible outdoor equipment. This is not a constraint, it's a logic: you want shoes that last, a bag that breathes, and equipment designed to endure. Each durable product avoids premature replacements and limits resource consumption. In the long run, it's a win for you and for nature.
examples of field initiatives
We support associations that work hand in hand with communities and practitioners. The projects combine training, repair, maintenance, and awareness: repair workshops to extend the life of equipment, restored markings, actions to limit trail erosion. Each project is designed with clear objectives, indicators, and an adaptation logic based on field feedback.
We also encourage innovation: solar solutions, respectful digital guiding approaches, and equipment designed to minimize impact. For those who go out for a long time, we highlight robust and responsible options. For example, the range of equipment we offer includes gear designed to last and be repairable, so your passion doesn't become a source of pollution. We also list options for solar equipment Uvex to reduce battery dependence when relevant.
transparency and sharing
Each supported project is subject to accessible reporting: amounts raised, expenses on the ground, concrete results. Showing you where your donation goes is a matter of respect. We publish reports, field feedback, and testimonials from local actors. We tell you about the victories and the difficulties. It's not perfect, but it's honest.
| action | expected result |
| participatory project | trail restoration |
| digital training | reduction of impacts related to races |
join the community
We invite you to be an actor, not just a consumer. Share your feedback, propose projects, come to the workshops. The AlpinStore community is made up of adventurers, interpreters, volunteers, and experts: diverse profiles but a common goal. This link between the store, practitioners, and associations is what allows us to act effectively.
And concretely, when you prepare an outing, think about the lifespan of the products: prioritize repairable gear, take only the essentials, respect trails and sensitive areas. We help you find the right equipment: Bushnell hiking binoculars for observing without disturbing, or reliable lighting solutions. We also list options for solar equipment Uvex to reduce battery dependence when relevant.
conclusion: act now
Change is built step by step. A round-up at checkout, a thoughtful purchase, participation in a volunteer project: it all counts. At ALPINSTORE, we commit to continue prioritizing ecological solutions, funding local actors, and making impacts visible. If you want our mountains to remain accessible for future generations, join us. We await you on the ground, ready to roll up our sleeves and celebrate progress together.


































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