By definition, an eco-friendly product is a product that generates the minimum impact on the environment throughout its life cycle.
There is no standard or real definition that can be used to determine whether a product is truly eco-friendly or not. However, it is possible to demonstrate by different means that the product has a lesser impact on theenvironment and humans, and this throughout its life cycle. The life cycle of a product includes: the extraction of raw materials, its manufacture, its transport, its use and its end of life.
Ideally, a truly eco-friendly product should be manufactured from renewable resources, locally, with no grey energy, no air, water or soil pollution, its daily use does not harm the environment and its end of life is also environmentally friendly. However, this product does not exist.
But with the evolution of mentalities and the ecological awareness we notice these last years a strong evolution of our partner brands in this field. They are multiplying their efforts to offer you products that are more and more respectful of theenvironment and of our nature. It seems obvious that it is by improving our way of consuming that we fulfill our obligations towards future generations.

Let's take the example of some initiatives of the brands we have decided to work with:

Vaude: Always less, always more for the environment

A company whose core value is the environment. Proof in images:

Ortovox: Transparency on the origin of raw materials

The brand works with farms that follow the requirements of the OWP standard and meet its quality expectations.
Since 2011, it uses Swiss wool as a raw material for the filling of its products. In an effort to respect the environment Ortovox decided to create the Swisswool products. These products are different from the others thanks to their regional origin, short transport routes and a production always 100% European. All these actions allow to reduce itsenvironmental impact.

La Sportiva : Preservation of the beauty of nature

The brand is committed since its creation to respect nature so that outdoor sportsmen canenjoy it endlessly.

Prana : Respect rhymes with responsibility

For Prana, no compromise should be made when it comes to the environment or the people who live on this planet. No matter how long it takes to achieve perfection, the important thing is to try rather than not to try at all.
It is also important to respect the people who make the clothes. These human beings must be supported and paid fairly for their skills. The brand says it well: "Sustainability and style can and should live together".

Salewa: Protecting nature through innovation

Aware of your love for nature, the brand has been working on a new technology:Alpine Hemp.
This fabric is made from hemp combined with other fibers including recycled polyester and organic cotton. Hemp is a plant with interesting characteristics since it grows quickly, which makes this material more sustainable.
With this new technology, the brand shows that it is possible to use sustainable means to make comfortable products that are manufactured in an environmentally friendlyway.
Finally, if we were to describe our ideal vision of an eco-friendly approach, it would include all the elements put forward by the partner brands mentioned above. Of course, not all the criteria have been taken into account by these brands but the main thing is that they have all at least tried to do something for the environment and the future generations.
RYou can find the blogs that talk about eco-responsibility via the following link: BLOG